It was stated by Tim Norton, a senior executive of the company with responsibility for the Anything Brands Online Operation, "In early 2009, with the encouragement of several socially oriented organizations and with the direct participation of Marc Schechtman, a pioneering force in Organic Foods, the project embarked on a nationwide effort designed to improve the lives of less fortunate citizens beginning with its pilot model in North Carolina. AGO identified marketing opportunities for fresh produce that offer added value to consumers who understand the benefits of fruits and vegetables for a healthy diet and lifestyle. With the influence of an organization such as My Place, AGO will be well positioned to meet the revenue goal of $360M in the next 18 months."

"I see this as a perfect demonstration model for struggling communities," added Ven. Pannavati. "The collaboration between the business and social services sectors to meet the needs of our citizenry is the wave of the future. Actually, it is now."

SOURCE: Anything Brands Online, Inc.