Probiotic dairy products are expected to command the highest market share among all the probiotic foodstuffs, accounting for almost 70% in the year 2009 and reaching a market size of almost $24 billion by the end of 2014. The biggest markets for these products are Europe and Asia; the U.S. market has slowly but surely opened up to these products in the recent past and is expected to grow at a CAGR of 17% from 2009 to 2014, the biggest contributor being probiotic cultured drinks followed by probiotic yogurts. Though the market base of probiotic products is comparatively lesser in the U.S., the market is expected to grow at an astounding rate of almost 14% in the same period driven by the large scale acceptance of - the probiotic yogurts in spoonable single serve packs, probiotic cultured drinks in single shot packaging form and probiotic dietary supplements.

Products that fall under the niche category presently, such as probiotic chocolates, probiotic ice creams and probiotic baked products are expected to enjoy a much larger market share due to the belief that consumers are ready to pay an extra amount for fortified products if confident of 'extra' benefits. However, probiotic cheese, probiotic butter etc are fated to the status of ultra-niche products due to their conventional image as unhealthy dietary products.

Europe forms the largest market for probiotics with an estimated $13.5 billion by 2014. Its 12.2% CAGR from 2009 to 2014 is driven by consumer demand for health-enhancing probiotic products, such as probiotic yogurts, other probiotic dairy products and probiotic dietary supplements. Asia is the second largest segment, growing at with an estimated CAGR of 11.2% to reach $9.0 billion by 2014.

Scope of the report

The report discusses the segmentation of the of the probiotics market as follows. Products: Functional foods and beverages - dairy products, non Dairy beverages, breakfast cereal, baked goods, fermented meat products, dry-food probiotics; animal feed probiotics; dietary supplements - food supplements, nutritional supplements and specialty nutrient. Applications: Human application - regular consumption, probiotic therapy, prevention of diseases and probiotic application for animals. Ingredients: Bacteria in probiotic foods - lactobacilli, bifidobacteria, bacillus coagulans; yeast and others. Contact our representative to sponsor this report About MarketsandMarkets

SOURCE MarketsandMarkets