More than half (56%) say they are more likely to ask a doctor about OTC medications than in the pastFifty-eight percent have concerns about the side effects of these medicationsFifty-two percent have concerns about the synthetic or clinical substances in OTC medication Four out of ten are more interested in using natural or herbal remedies (40%)

Moms Are More Proactive about Kids' Health Because of:

Worry over illness or germs (75%)More informed about health issues due to access to the Internet and other media (59%)Greater interest in natural remedies (35%)Difficulties reaching their doctors (21%)

Moms Seek Safe, Effective Natural Remedies for Children

"From previous studies, we know that consumers are more likely to take natural remedies if these products have a proven track record, no harmful side effects, and have undergone clinical testing," commented Prof. Dr. Michael Popp, CEO of Bionorica AG and a trained pharmacist. "That is why Bionorica's mission is to bring people good health from nature, backed by the latest and most rigorous science. Our plant-based products are backed by controlled double-blind studies and have been used for decades with no history of serious side effects."

Methodology

These findings are from six telephone surveys conducted among 6,009 adults (3,006 males and 2,003 females). The sample was further screened to yield an unweighted sample of 433 females who are the parent or legal guardian of a child aged two through 12. The findings in this report are based on that smaller sample. Interviewing for this survey was completed during the period October 1-5, 8-12 and 22-26, 2009. Opinion Research Corporation of Princeton, NJ, conducted the fieldwork.

SOURCE Bionorica