The Better Health Conversation, developed with WebMD, works to ensure that patients have both the personal information and questions needed to get more out of physician visits. An online chat walks users through a series of questions to ask their doctor about their health and identifies information patients should have before they arrive at their doctor ™s office. The free mobile application Morsel provides consumers with a manageable and rewarding program that lets them take a simple step toward better health each day. The application, available for iPhone and Android, suggests easy-to-do health activities and explains why taking these steps is good for your health. The Sharing Healthy Ideas platform encourages users to share health news, features and blogs on a variety of sites with others via email, Twitter or by sending to their phone.

We know Americans want to live healthier, but they are looking for a path to follow, says Mike Barber, Vice President, healthymagination Healthymagination is about better health for more people. We ™re bringing innovations to consumers so they can refocus on their health and make healthy living activities part of their daily routine. Our goal is for consumers and physicians to be more effective partners through better communication, and a system that encourages continuous learning and improvement.

OLYMPIANS JOIN GE TO LAUNCH HEALTHYMAGINATION: THE YEAR OF BETTER HEALTH FOR MORE PEOPLE

To promote the use of these tools and build awareness about ways Americans can take charge of their health, two-time Olympic champion and five-time World Champion figure skater Michelle Kwan will kick off the campaign in New York on Feb. 16. A strong advocate for Americans playing an active role in their own healthy lifestyles, Kwan will bring the study findings to life for consumers and encourage Americans to think about their health in new ways in 2010. In addition, Kwan will join Olympic Gold Medalists Scott Hamilton, Angela Ruggiero (current defenseman for U.S. Olympic Women ™s Ice Hockey Team) and Martin Brodeur (current goalie for Team Canada Ice Hockey) will be in Vancouver talking to consumers about the importance of healthy living.

Source: GE Healthcare