'Rock 'n Roll' Chef Whyko (who will be the Chef Host of the upcoming television reality show, Recipe to the Rescue this fall) will be providing help to PEI employees by demonstrating proper nutrition for ordinary people who suffer from some of the nation's most common ailments.

'Chef Paul' and Chef Whyko will be joined by a chef from Johnson & Wales University, and the University of Miami will provide smoking cessation information.

PEI will also be the exclusive apparel sponsor for the 2010 Go Red for Women Miami Red Dress Fashion Show on October 21 at the Bass Museum on South Beach, which will feature several Perry Ellis International brands in a celebrity-studded walk down the runway to benefit the AHA.

Perry Ellis International associates have also formed a community action committee that will initiate partnerships in the community to raise additional awareness and funds for the AHA. PEI employees will also participate in the Miami-Dade Heart Walk on October 30.

PEI's commitment to the AHA will continue through May 2011.

SOURCE Perry Ellis International, Inc.