Sixty-nine percent of parents who said they were undecided or would not have their children vaccinated said they wanted their children to build natural immunities. In a close second, sixty-five percent of parents said they were worried about the swine flu vaccine's newness and whether it had been tested enough.When asked which measures they deemed very important for keeping their children healthy during flu season, 92 percent cited hand-washing; 89 percent cited a healthy diet; 83 percent cited rest and sleep; 68 percent said keeping their children away from other sick kids was very important; and, 41 percent said having their children vaccinated for the flu was very important. Forty-three percent of parents said they were either "not worried at all" or "not too worried" that their children would get sick with swine flu, and 58 percent said they were "not worried at all" or "not too worried" about a swine flu vaccine shortage.Sixty-two percent of Americans are either somewhat or very confident that the swine flu vaccine will be safe. Sixty-seven percent said they were confident that the swine flu vaccine would be effective.Fifty-nine percent of adults told pollsters they did not get vaccinated for the seasonal flu last year, while 41 percent did. Of those who opted not to get the flu vaccine, 63 percent said they believed in building their natural immunities, while 54 percent said they don't get the flu.

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Poll Methodology

The Consumer Reports poll used a nationally representative sample of 1,502 adults. The survey was conducted via telephone from September 2 to September 7, 2009. The margin of sampling error is +/-3.0%.

SOURCE Consumer Reports