Participants of the inaugural Biggest Loser Event Challenge in Myrtle Beach, SC will enjoy running and/or walking along a portion of the scenic 60-mile Carolina coastline of this top-rated family vacation destination. "The Biggest Loser" casting team will be at the event to meet with event participants, and after crossing the finish line on the brand new oceanfront boardwalk "The Biggest Loser's" trainer Bob Harper will be on hand to pose for pictures and meet with fans. A health and fitness expo will take place throughout the day's activities and all participants will receive a Biggest Loser Event Challenge t-shirt and finisher medal. In addition, there will be a post-event celebration at which time people can learn more about "The Biggest Loser" lifestyle and all the support tools available to them to make healthy changes in their lives. This event will be filmed for an NBC special to air in late November. Those interested in signing up for The Biggest Loser Event Challenge can register at www.biggestloser.

As founding sponsor of The Biggest Loser event series, Active will provide online registration and will work with "The Biggest Loser" to create expert-approved training plans for all the events taking place in 2011. Active will also work in concert with Continental Events and Sports Management Group, LLC who will produce the events.

"Like The Biggest Loser, Active is committed to providing the tools and resources to inspire people to lead a healthier lifestyle and reach their personal goals," said Kristin Carroll, vice president of media + marketing for Active Network. "By combining Active's excellent reputation within the fitness community as both a technology provider and online resource, with the worldwide hit The Biggest Loser, we've created the perfect partnership to launch The Biggest Loser Event Challenge."

SOURCE The Active Network, Inc.