Victoria Taylor, senior heart health dietician at the British Heart Foundation, also believed that while a lot of reduction in trans fats in diet has already been achieved, more needs to be done. She said, This is good progress but we still need to do more to make sure that the industrially produced trans-fats don't creep back into our nation's diets.

Steve George, vice-president UK Faculty of Public Health also echoed these sentiments saying, Trans fats aren't like products such as cigarettes or alcohol “ no one goes out to buy trans fats. They are in there because they increase manufacturers' profits, not because they improve taste or are desirable in any way.

Countering these arguments Barbara Gallani, director of food safety and science at the Food and Drink Federation retaliated that this was scaring the public unnecessarily. She said, We agree that it is important to maintain a healthily balanced diet in which trans-fats are consumed within the safe levels recommended by the FSA and that is why artificial trans-fats have been virtually eliminated from processed foods in the UK.

Campaigners in Scotland too recently failed to persuade the Scottish parliament to back a trans fats ban.